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As a top provider of various SEO Services, West Coast Online has met with several clients and companies to discuss a range of products. Believe it or not, there is a striking similarity in all of them: they all want to get better. All companies simply want to be bigger, to make more in revenues, More…

There are SEO strategies that seem smart, but are no longer effective because of Google’s updates. There are companies that still implement these tactics thinking that they still help their websites. Some of these strategies are still effective, but only in small doses. Managing Several Websites Businesses that create several websites for their company have More…

The search engines have all but made it official: mobile-friendliness is now the name of the game. Mobile search is growing and search engines are taking note. Last April 21, Google rolled out its mobile-friendly algorithm. Now, we are anticipating yet another onslaught of changes. This time, it’s mobilegeddon courtesy of Bing. Bing’s announcement did More…

We all know how regular posting affects a page rank: it tells search engines that the person behind a website is still alive. Google loves a website that is well maintained and updated. The question we need to answer is how often do we need to confirm our presence? Increasing Quantity Social media marketers are More…

Search engines — Google, especially — prioritise websites that offer fresh, relevant content to users. This is precisely why websites need to go through regular updates. If you fail to add something new and original to your site, there’s a good chance your site will end up lacking in terms of visibility. Nonetheless, not all updates More…

The results of a successful SEO campaign can be rewarding – if implemented and monitored properly. This digital marketing strategy, however, requires not just your patience, but also the right tools to figure out what will work for you. In this ever-changing industry, you must measure your campaign’s performance to reach your desired goals. But More…

Branding. This isn’t a new word, or a concept made just yesterday. Some people think that branding is simply the “look” of the website. With a simple logo, font and colour scheme, companies can instantly establish their own brand. But a brand is more than just the appearance. It is an effective way to tell More…

Businesses work hard to understand their audience, and the largest social networking site is an avenue for them to do so. The launch of the newest feature on Facebook will stir great change for marketers all over the world, but first for the US and the UK. With Topic Data, page owners will see what More…

Almost everyone is on Facebook. From kids to seniors, most people have actively liked and shared on this well-loved social network. Since 2004, the social media site has gathered over 1.23 billion active users worldwide. Brands should benefit from this data because their target audience is present online. Posting ads on Facebook increases a brand’s More…

Of all the things out there, nothing makes online retailers more upset and frustrated than abandoned shopping carts. In fact, it is identified as the bane of the online retail industry. Fortunately, an abandoned shopping cart does not automatically translate to a “lost sale”. Sometimes, retailers are just too focused on possible losses that they More…