Local SEO used to be a concept that not very many took seriously. These days, however, it has become a serious point of focus and has developed into a more complicated and unpredictable environment controlled mainly by Google. Now, medium and small-sized business entities are fighting for a place in the so called local searches.
Local SEO has become a significantly more valuable component of an online marketing strategy. It is especially beneficial if you want to position yourself for the best possible flow of traffic. You need to know why local searches are important and how you can reap their benefits.
Here are a few reasons you should focus on local SEO:
The Power of Geo-Specific Keywords
Using local SEO strategies will help you become more visible in unique search engine results pages (SERPs). Apart from improving your online visibility, it can also drive offline foot traffic and support your offline marketing efforts. Geo-specific or local targeted keywords will enable you to appear in search engine to the users in your area looking for terms related to your business. This will supercharge your online presence and target more competitive searches.
Optimising for local search means less competition; competing for a common keyword on a national or international scale means fighting all similar industries in your country and the entire web. While narrowing your focus may lead to fewer searchers, you can get real searchers who are more likely to purchase your products and services. Implementing local SEO will make your business more valuable to a more focused group or audience.
Local SEO also means more opportunities for local visibility. People will surely notice if you regularly post engaging and valuable content about your area. This is an excellent way to attract the attention of the people in your region while getting more visibility at the same time. Paring this with a strong social media presence can help you build a large local and loyal audience.
If you’ve been doing SEO for quite some now but still haven’t got your desired results, it might be time to go local. This is ideal for small shops or major national businesses wanting to attract more traffic and improve sales in specific areas. Visit our website and find out how you can take advantage of local SEO.