Search Engine Optimisation, or SEO as it is commonly known, uses certain strategies to improve a website’s visibility to search engines. By improving your site’s rankings with a search engine like Google, it will invariably lead to more visitors to your website. Every business owner wants to see more traffic on their site, and SEO strategies will improve your site’s visibility with the major search engines that consumers use to source products and services.
Increased Search Engine Visibility
There are a number of methods used by SEO experts to increase a site’s ranking within a search engine. The right keywords and phrases need to be in the right place, and with informative, well- written content, the search engines will recognise this, and the site will be ranked accordingly. Search engines use files called bots that crawl the web, and provide the necessary data for the search engine to process, and these bot files crawl the Internet on a regular basis, making note of any changes to a website.
Increasing Your Site Traffic
With the right SEO practices, one can dramatically increase site traffic, and over a period of time, the traffic should increase, bringing more qualified leads, which lead to more sales. With so many businesses all trying to get to the top of the rankings, it is a specialised industry, and by using several strategies, an SEO company can change the course of any business by improving their search engine visibility.
If we look at the average consumer who is looking for a product or service online, they will type in certain keywords. In less than one second, the search engine will deliver thousands of results. The important thing to remember is the consumer does not want to spend too much time looking for the required product, and most rarely move from the first page of search results, finding what they need within the first 20 or so search results.
Using Google Analytics, a business owner can see how many people are visiting the site, which pages they look at, and more importantly, how long they stay on each page. These tools will also tell you the geographical location of a visitor, and with all of this valuable data, one can develop the website to be more interesting and informative for the consumer.
A State of Change
If your website is ranked highly with a search engine, it doesn’t necessarily mean it will remain in that position. The methods the search engines uses to rank websites are constantly being developed and upgraded. Therefore SEO services are required as an ongoing process, and the cost of such a service should not be classed as “non-essential”, rather the expense should be looked on as a necessary part of your digital marketing strategy.
At West Coast Online Digital Marketing, we stand by our results, and over the years we have helped many online businesses acquire a large market share due to our expertise. Whatever your business, if you want to improve your online visibility, we are always ready to provide essential marketing advice to help you achieve that.