Category: Online Marketing Tips

Creating an account on social media sites doesn’t mean that your business will succeed. How you’re planning to use Facebook and Twitter, among others, for your business is what matters. It’s important to have a strategy that can help establish your credibility, so that your customers won’t have a doubt about choosing you. Here’s a More…

Search is currently in transition mode as digital technology is making another shift in its short, but eventful history. This is mostly thanks to the evolution of the hardware from personal computers and laptops, to tablets and smartphones. The Edge of Change Right now, the world is in what can be described as a transitional More…

2015 will see some old rules in search marketing saying goodbye for one last time. Branding today involves a complicated mix of tried and tested principles, as well as changes to keep up with the evolving digital landscape. In 2015, it will take a lot more than building links or using a bunch of keywords More…

Web designs are essential to invite customers to your site. Far too many websites from all across the world suffer from costly mistakes in terms of web design. Most often, these mistakes are simple in nature. Here are the web design mistakes that you need to stop right now: Thinking of You Instead of Users More…

It is essential to have a keen awareness of your competitors to gain an edge. This holds true in the traditional and digital forms advertising. When you have this, you can use whatever tools you may have at your disposal for your own benefit. It is in this regard that Google has so much to More…

The traditional thinking used to be that success on social media was all about volume. People looked at it as mostly a numbers game, so to speak. Companies used to feel that as long as they managed to get their message out to as many people as possible, and got a huge number of followers More…

Europe is taking their differences with Google to another level, as the European Parliament voted 384 to 174 in favour of a resolution seeking to “unbundle” search from the rest of the company’s business. This would allow the continent to take more control from the company in terms of search, along with the ability to More…

Twitter has finally gone beyond its service as a microblogging platform. On 22 October, it has launched the platform called “Fabric,” which is an all-in-one tool for developers to create mobile apps. From the looks of it, Fabric will further reinforce Twitter’s role as a viable tool for ad and content distribution. In a nutshell, More…