Get valuable traffic and leads with effective AdWords strategies. West Coast Online will maximise opportunities to achieve high click-through rates and increase conversion rates for your business. We provide comprehensive strategies and CPC plans to help you get started with your AdWords in Perth.

Stay Ahead with the Right Keywords

West Coast Online helps identify the right keywords to use for your AdWords campaign. We conduct extensive keyword and market research to learn the scope of the competition and determine what your customers are typing on search engines. Based on our findings, we will outline possible opportunities and risks to develop effective AdWords campaigns.

Get Results that Matters

AdWords campaigns are all about getting relevant traffic and converting it to potential ROI. West Coast Online will implement strategies to drive leads with the right audience demographics. We take time in getting to know what your brand is all about, from your business’s industry down to the smallest detail of your target niche.

Remain Focused on Your Business

West Coast Online will handle everything you need for your AdWords campaign. We provide regular reports and keep you updated with the progress of your campaigns. West Coast Online also personally discusses metrics and digital strategies to assist you through every step of your project.

Contact us to know more about AdWords Perth strategies for your business. We would be more than glad to discuss your options and recommend the best solutions for your search marketing goals.


Conversion Rate Optimisation: Turning Traffic into Sales

When it comes to online marketing, getting visitors is just the first step to reaching your business goals. Your conversion rate measures the effectiveness of your online marketing plan. You may have thousands of visitors per day, but if you cannot turn them into leads, it will make no difference to your brand. Fortunately, enhancing your website to boost conversion rate is not as difficult as it may sound.

West Coast Online will turn traffic into sales through a cost-effective conversion rate optimisation campaign.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) improves user experience and encourages visitors to respond to your call-to-action. With the right strategies, we will reduce your website’s bounce rate, boost customer engagement, enhance brand awareness and increase revenue.

How Does it Work?

The first step to improving conversion rate is to analyse web traffic and your visitors’s behaviour on your site. We believe getting traffic from the right sources is an essential part of converting visitors into customers. To encourage visitors to buy your products or use your services, they should find what they are looking for on the first few seconds that they arrive on your landing pages.

CRO also includes reducing visual distractions to help users focus on elements that will convince them to respond to your call-to-action. Furthermore, CRO means enhancing consumer trust and confidence, making it easier to choose you over your competitors.

Why Should You Use It?

CRO maximises your online marketing campaign, allowing you to reach your business goals easily. It helps your brand establish a loyal customer base, which generates repeat transactions and fosters brand evangelists. As your bounce rate decreases, your rankings on search results will also improve. By streamlining your web processes, CRO makes it convenient for visitors to buy your products or use your services.

Conversion rate optimisation is an essential part of Internet marketing. By having web elements in the right places and simplifying your processes, your visitors will have no reason to abandon their shopping carts or leave your website without getting in touch with you.