2015 will see some old rules in search marketing saying goodbye for one last time.
Branding today involves a complicated mix of tried and tested principles, as well as changes to keep up with the evolving digital landscape. In 2015, it will take a lot more than building links or using a bunch of keywords to start ranking. As we get started with the year, we advise you to start building your brand instead of building links.
Here are some of the secrets to building a more prominent brand in the new year:
A Better Logo
Logos are the small visual cues that communicate what a brand really is. A simple logo can communicate your culture, values, and goals in as little time as possible, which is important in an era where the average attention span of people is at eight seconds.
The logo is also the foundation of your brand. It’s an important element on your website, product packaging, and promotional materials. It makes your business look more professional and more trustworthy.
An Engaging Social Media Presence
Social media is the vitamin of marketing campaigns. It allows brands to show what they can do as part of an effort to claim their place as industry experts. Social media can also help you with valuable research and networking.
If the logo is the face of your brand, your social media presence is your voice.
A Campaign That Taps Into People’s Emotions
Creating a campaign that is larger than your business itself is quite difficult, but it is possible. Most businesses have already done this. Campaigns that provide nostalgic value, for example, attract people. People want emotions and hate brands that are just in it to make a profit.
Have you seen Facebook’s “Look Back” campaign? They created a personalised short video that recaps a user’s posts. About 100 million users shared the content. That’s the power of nostalgia, and the king of social networks gained a lot from it.
If you want to build your brand in 2015, do something about it. It might take time to build a brand for a small business, but we can help you. We can help you take your business to where you want to be with our SEO services.
Contact us today for a free consultation!